Here’s a post I wrote a while back when designing ifetcha’s old logo. One slight change is the heart symbol, we decided to change it into two symbols combined: a pin and a chat icon.
The logo I created for my new startup concept: ifetcha. ifetcha is a website and a mobile application that help people find and communicate with new interesting people nearby. Also allowing them to engage in set of actions toward each other before they can ultimately set up a meetup at a selection of venues that we have cooperation with.
Fecha = dating in Spanish. ifetcha is also colloquial for “I fetch you”. Because we fetch you a list of people around you that might be of your interest.
Selection of colors: dark/navy blue and bright pink. Symbolizing male and female. The heart icon on top of the first letter, “i” is partly bright pink and dark/navy blue, which express the engagement and the meet/serendipity between users. Finally, the selection of font: Helvetica neue, which I think is very classic/conventional and simplistic, yet still a beauty to its viewers. The simplistic design implicates ifetcha’s nature of software which would be engineered towards a very simple, clean and user friendly interface, giving the users the experience of an application/website “that just works”.